HKB Forschungs-Mittwoch + MAD Keynote

Design as a Missing Link

Design by definition is cross functional. Why? Because this discipline is based on the cooperation between the variety of disciplines from engineering, social sciences to craftsmanship.  That’s why designer should have the ability to adjust their language and behaviours to different interlocutors. Our environment is surrounded by a diversity of products. Industrial designers are perpetually testing, analysing and looking for the design improvements.  Thus, designers should be open-minded and open-eyed. This multidisciplinarity is nothing new. The core curriculum of Bauhaus, introduced one hundred years ago, based on the different areas like art, formal sciences, social sciences and hands-on practice. The only difference is the proportion between the elements. New technologies, sustainability, carbon neutrality, social responsibility, those aspects play the crucial role nowadays. Environmental changes are speeding up so the new generation designers should think holistically and be very adaptable.

 

Guest: Robert Pludra, Deputy Dean, Faculty of Design, Academy of Fine Arts in Warsaw

 

Hosts: Minou Afzali, Deputy Head of the Institute of Design Research

+ Robert Lzicar, Head of Master Design

 

Followed by an apéro

HKB Auditorium

Fellerstrasse 11
3027 Bern
Mo Di Mi Do Fr Sa So
 
 
 
 
 
 
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Oben